A brokerage firm can create a non-cash incentive program tied to the sale of which type of products?

A brokerage firm can implement a non-cash incentive program tied to the sale of all securities products that are sold by the registered representative (RR). This flexibility allows firms to encourage RRs to promote a wider range of products, which can include stocks, bonds, mutual funds, and other investment vehicles. The structure of these programs is often designed to enhance sales performance and provide motivation based on overall sales regardless of the product type.

By focusing on all securities products, the firm can align the interests of its representatives with the diverse offerings available in the marketplace. This strategy not only diversifies the sales approaches but also increases potential revenue across various product lines. It is essential for brokerage firms to adhere to regulatory guidelines, which will ensure that these incentive programs promote suitable recommendations without conflict of interest.

In contrast, other options are more restrictive and do not encompass the full range of securities that could potentially be included in such a program.